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COMPANY NEWS
Adlook Named “Best ID-less Marketing Platform” In MarTech Breakthrough Awards Program
Medium-Rare Metrics: The WPP–Publicis Beef and the Problem with Programmatic Transparency
The WPP–Publicis clash exposes a deeper programmatic crisis, highlighting the urgent need for transparent, client-led media quality…
Why CTV CPMs Are Slumping – And What the Ecosystem Must Do About It
CTV CPMs are falling—Adlook reveals why signal gaps are to blame, and what the industry must fix to unlock real value.
SPO Excellence: Redefining Brand Dynamics – panel session at Advertising Week New York, with UM Worldwide, Kinesso, and Adlook.
In a dynamic panel session at Advertising Week New York, experts from UM Worldwide, Kinesso, and Adlook – we hosted the panel – converged…
Cookies, Streaming, and AI: The Biggest Takeaways for Marketers from CES 2024
Why Socio-Demographic Data Fails: A Study Unveils Major Gaps in Accuracy
In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies.
As Cookies Disappear, Consumer Caution Grows: Adlook’s Survey on Email Data Sharing and Privacy Concerns
AI Browsers Arrive: What Marketers Should Know?
MARKET TRENDS
Why FMCG Marketers are Turning to Zero-Party Data in Programmatic Advertising?
No data? No problem. Zero-party data lets FMCG brands scale personalization, build trust, and target intent – not assumptions.
