Driving high attention from in-apps users
The Client
Heinz is the most recognizable condiment producer on the planet, with a very strong interest in Sports and Gaming audiences looking for a snack to go with their entertainment.
Through the Agency’s Eyes
“With Adlook we were able to serve the users across all the platforms and devices at once! Thanks to Deep Learning we easily exceeded our internal and market benchmarks.”
The Campaign's Mission
Building on the global excitement for the FIFA World Cup 2022, the Client released a very playful and exciting ad, designed to achieve awards for the most creative project. Heinz cooperated with streamers to engage with those who love football.
Our Challenge
Engaging a gaming audience is not an easy task, but we met them on their home field by using accurate, contextual in-app game placements selected by Deep Learning technology allows us to reach each customer on their platform of choice with relevant messages. By overcoming the typical pain points of in-app placements – viewability & VCR, we managed to secure the most premium Football-related spots, and smashed all local benchmarks.
