Reaching high quality specific audience
The Client
French’s is a globally recognized condiment brand. Their product offering is diverse and they are constantly innovating by adding new product lines and unique flavors to their portfolio.
Through the Client’s Eyes
“Adlook’s ability to deftly navigate the Open Web proved invaluable for our campaign and enabled us to reach users in their preferred environment, improving the impact of our campaign.”
The Campaign's Mission
French’s Mexico enlisted Adlook to boost their brand presence in the Open Web through a 360° display campaign that included building creative assets, implementing cutting edge Deep Audience targeting solutions, and premium placements in the Mexico’s top hosts all powered by the latest Deep Learning technology.
Our Challenge
Reaching restaurant entrepreneurs wasn’t an easy task, but Adlook succeeded identifying the right audience by combining Deep Search technology to evaluate search intent with cookieless targeting based on contextual signals.
We maximized the value of each impression by eliminating fraudulent traffic and thus ensured outstanding results while protecting brand reputation and connecting with high quality audiences.
